Lidl

Re-live the Lidl’s TV ad

Challenge

Lidl, is a family-oriented supermarket known for surprising clients with quality products at affordable prices. Every year, Lidl launches a manifesto spot, and this year it was all about Values: patience, perseverance, courage and everything that make us better. How to make the brand relate better with them and also keep surprising its audience?

Solution

We believe that family values are a two-way learning process: while parents teach their kids how to be patient, they are learning how to be patient themselves. So in order to surprise the target, we decided to show this process and make it real, re-living the TV ad, through the eyes of the protagonists.

On surprize.lidl.ro, we created a unique double-screen experience. On your phone, you can see the kid’s point of view and perception of the learning, and at the same time on the computer, the parent point of view, and his own learning experience.

The campaign was created by Mullen Lowe and developed with the support of the agencies Initiative Media and Mullen Lowe Profero (digital), by building around the single bold TV ad, whose story was narrated by two musicians: Inna and Denis Roabeș.

Results

With over 1,000 interactions, it became one of the most successful digital activation on the Lidl platform.

Gallery

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