Make Leutu’ the dog (the symbol of an salary) interact with the ING consumers.
We reinvented the way people interact with their normal landscapes. We chose a simple buss shelter and gave consumers the joy to walk the dog.
Leutu gave them a run of their lives and magical we teleported them in front of on ING office without moving foot.
The perfect buss shelter in a crowded area (Univeristate square), near an ING office.
The consumers had the change to walk Leutu for 7 hours per day. A funny way to wait for your bus, no?
Almost 5800 people interacted with Leutu in one month.