ING

INTERACTIVE BSS

Challenge

Make Leutu’ the dog (the symbol of an salary) interact with the ING consumers.

Solution

We reinvented the way people interact with their normal landscapes. We chose a simple buss shelter and gave consumers the joy to walk the dog.
Leutu gave them a run of their lives and magical we teleported them in front of on ING office without moving foot.

Results

Find
The perfect buss shelter in a crowded area (Univeristate square), near an ING office.

Inspire
The consumers had the change to walk Leutu for 7 hours per day. A funny way to wait for your bus, no?

Connect
Almost 5800 people interacted with Leutu in one month.

Gallery

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